Digital corporate management
Master
The MBA Digital Business Management provides comprehensive knowledge in the areas of digital strategies, technologies and innovation management to prepare managers to successfully lead digital transformations in their organisations.
| Start | Winter semester |
|---|---|
| Admission Criteria | Unrestricted admission |
| Application period | 15.04.2024 - 31.07.2024 |
| Study format | Extra-occupational / further education |
| Study cost | 18.975€ in 5 Raten |
| Normal duration | 5 Semester |
| Language | German |
| ECTS | 90 |
Study programme profile
The MBA Digital Leadership provides comprehensive knowledge in the areas of digital strategies, technologies and innovation management to prepare leaders to successfully lead digital transformations in their organisations. By integrating business knowledge and digital expertise, the MBA Digital Leadership enables graduates to make data-driven decisions, utilise disruptive technologies and develop effective business models for the digital era. The MBA programme focuses on practical approaches, case studies and real-life business scenarios that enable participants to strengthen their leadership skills in the digital environment and successfully meet the challenges of a rapidly changing economic landscape.
Contents and course of study
The Master of Business Administration (MBA) in Digital Business Management covers a wide range of topics designed to prepare managers for the challenges of the digital economy. Key content includes the analysis and implementation of digital transformation strategies, the development of business models for digital markets and in-depth study of digital marketing and e-commerce. The programme also deals with innovation management issues, including the promotion of innovation cultures and processes in companies. The programme also focuses on big data and data analytics, leadership and change management, cybersecurity and data protection in a digital context as well as the promotion of entrepreneurial thinking and management skills.
Prospects after graduation
An MBA in Digital Business Management offers a versatile qualification that qualifies you for a wide range of management positions in the rapidly developing digital economy. Take on responsibility for digital transformation in your company as a manager (for example as Chief Digital Officer) or pursue a career in innovation management, digital marketing, e-commerce management or big data and analytics. You can also become active in entrepreneurship, whether by founding your own start-up or participating in innovative projects. Consultancy in the field of digital transformation, IT management and project management are other possible career paths. The broad applicability of these skills will make you a sought-after expert in the rapidly changing labour market.
Short and sweet
In this video, programme director Prof. Dr Burkhard Jaeger explains the basic idea and structure of the MBA Digital Business Management programme. He explains how the programme imparts practice-oriented knowledge in modern management methods in order to optimally prepare future managers for the changing requirements of digital transformation. Be inspired and gain valuable insights into the opportunities that this MBA can open up for you.
