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Prof. Dr. Michael Buerker

Faculty of Business Administration

Consultation hours 
Tuesday, 2:30-3 pm in room A202 after confirmed registration.
Online consultation hours: individually by appointment on Zoom.

Please register at least three working days in advance by email at michael.buerker@haw-landshut.de And let me know the questions you would like to discuss.

My current courses

Summer semester
Master's programme (MUF):
Seminar "Strategic corporate and brand positioning"

Master's programme (MUF, MIB):
Master's colloquium
(not in summer semester 2024 and winter semester 2024/25)

Winter semester
Bachelor's degree programme (BW):
FWPF seminar "Media and Communication Psychology"

Bachelor's degree programme (MKM):
Lecture "Fundamentals of Corporate Communication"

Areas of responsibility

Internship semester
Do you have questions about the semester internship? I organise an information event four months before the start of the internship semester. You can also find all relevant information on the internship page.

Bachelor's and Master's theses
Would you like to write your thesis (Bachelor's, Master's) on topics related to marketing, communication and market research? Then I would be happy to supervise you. Send me an e-mail with your topic and the specific problem and question of your thesis at least 6-8 weeks before you register. I will be happy to send you a list of topics and my guidelines for academic theses.

Teaching areas

Marketing, communication and market research

  • Strategic corporate and brand positioning
  • Corporate communication
  • Content strategies and campaigns
  • Employer communication and employer branding
  • Media and communication psychology
  • Surveys in marketing
  • Market research and data analyses with SPSS