Prof. Dr. Sandra Gronover
Faculty of Business Administration
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Vice Dean of the Faculty of Business Administration
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Programme Director & Student Advisory Service Master Marktorientierte Unternehmensführung (MUF)
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Member of the audit committee (Master)
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Deputy Women's Representative of the Faculty of Business Administration
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Country Coordinator Great Britain
Consultation hours
Friday, 10 - 11 am
after prior registration by e-mail
Teaching areas
Sales management
Digital Marketing
International Marketing
Customer Management
Publications
- 27.09.2024 - Customer satisfaction and retention in online grocery services: Avoid customer churn and retain already satisfied customers
- 15.05.2024 - Generative Künstliche Intelligenz im Marketing: Strategien zur Neuausrichtung in der Marketing-Kommunikation (MarKom)
- 02.01.2024 - Markteintritt in den Online-Lebensmittelhandel durch Amazon in Deutschland
- 20.12.2023 - Was schließt die Einstellungs-Verhaltens-Lücke? Relevanz von Markenauftritt und Marketing-Mix für die Einstellungs-Verhaltens-Lücke beim Kauf nachhaltiger Markenprodukte
- 01.11.2022 - Sales Enablement through Marketing Communication in the Buying Environment of Complex and Investment-Intensive B2B Services
- 12.05.2022 - Gronover, S. Heinritz, F.: Competence Shift in Sales Teams focusing on Pharmacy Supplies: A Systematic Analysis of Competence Changes in Sales Teams from the Perspective of Customers and the Pharmaceutical Industry