Business Administration

After successful completion of this course, students are able to:

• Understand customer behaviour and the buying decision process
• Know and master the basic scheme with fundamental elements, methods and processes in sales and marketing module
• Get to know theoretical principles of sales and marketing and is oriented to the 4P concept (product range policy, terms and conditions policy, sales policy, promotional policy)
• Learn more about strategic marketing planning and brand and communication management

Students acquire the following knowledge and capabilities:

• Be aware of the strategic orientation of personnel management and its wealth creation contribution for the company
• Understand human resource management instruments and their application in companies
• Acquire a basic understanding of executive management and collaboration between management and personnel

Prof. Dr Chung-Yean Chiang

Throughout the course, students:

• Obtain a conceptual overview of fundamental industrial problems
• Present and understand examples of decisions in specific production situations
• Acquire a holistic understanding of materials management as efficiency-driven, customer-oriented, holistic and integrated with the other management functions
• Be capable of preparing, executing and checking decisions made related to materials and production management in the industrial operation

Throughout the course, students:

• Learn about the role of financial management in a company
• Get to know relevant calculation procedures and an overview of the usual types of financing
• Have a sound understanding of the financing and investment industry
• Understand, interpret and apply cash flows and capital flows of operational procedures and financing requirements in practice
• Understand the components of the financial and investment industry and their connection to other company processes and services
• Differentiate between the classical and alternative types of financing, gain knowledge of investment procedures
• Gain instrumental competence in calculation of investment alternatives and decision making

Throughout the course, students learn to:

• Be familiar with the character and contents of international management
• Gain an overview of the importance, process and decision areas of international management
• Come to grips with the increased complexity of internationally focused management and, using this as a basis, deal with it in a sufficiently methodological manner
• Operate competently on the international scene by using a knowledge of environmental factors and complex strategic options

Throughout the course, students learn to:

• Understand theoretical fundamentals of organisational theory and methodology
• Categorise organizational structures and classify them for economic purpose
• Explain relevant organizational structures and abstract in the context of market requirements
• Understand the principal-agent theory and can present their respective implications for conflicts in organisations

Throughout the course, students learn to:

• Understand key legal issues and developments at European level
• Recognize and solve relevant legal problems even under changed legal conditions
• Get an understanding of the legal sources of European law and the Institutions of the European Union

By the end of this course students are able to:

• Explain the controlling/management accounting conceptions
• Explain how management accounting plays important roles in their decision-making
• Define and explain cost accounting and measurement terminologies and methods as well as cost management systems
• Apply management accounting ideas and practices in making decisions in businesses
• Understand the impact of transfer pricing
• Use the ideas and practices of budgeting in a business decision-making context

Different subjects e.g. Digital Business Models or International Economics

The exact seminar programme is usually only available 4 - 5 weeks before the official start of the semester.

Prof. Dr Daiva Labanaukaité

Prof. Dr Erika Zuperkiene

After successful completion of this course, students should be able to:
- understand the role and the dynamic of the most important economic areas
- know the economic fundamentals regarding figures and numbers
- analyse the business impact for strategy by the use of specific business sectors
- understand the threats of trade conflicts in accordance with deglobalisation
- apply the principles of corporate strategy development
- design a first strategic outline in accordance with the relevant components

Prof. Dr Alexander Kumpf

Dr Thomas Peisl

Prof. Dr Michael Weisensee

After successful completion of this course, students should be able to:
- explain the different purposes of financial vs. management accounting
- distinguish the main features of accounting according to the International Financial Reporting Standards (IFRS)
- examine management control issues, recommend solutions and communicate them effectively
- compose a process of corporate planning
- assess transfer pricing methodologies and design transfer price systems for optimizing a company's tax burden
- systematically evaluate a company's conditions for choosing appropriate performance measurements methods
- assess their accounting knowledge and, if necessary, setup exchange networks of professionals for solving accounting issues

Prof. Dr Bernd Mühlfriedel

After successful completion of this course, students should be able to:

knowledge, comprehension & application
- demonstrate a deep understanding about the importance of the international dimension for corporate financial management
- apply their knowledge of cultural aspects to international business settings analysis, synthesis & evaluation:
- construct financial plans as the basis for investment appraisal
- solve investment problem sets in an international company set-up by using suitable investment appraisal techniques
- solve financing problems of international companies by analysing and evaluating appropriate sets of financing sources
- apply their understanding of risk factors of a company in an international environment to specific problem situations and know how to protect oneself against them by applying appropriate hedging strategies and techniques
- appraise the value of an international company by using several valuation techniques
- relate underlying trends in digitalization and globalization to international financial management problem sets
- evaluate investment and financing case study problems involving quantitative and qualitative task

By the end of this course stundents are able to:

- Evaluate the international impacts on local and global companies
- Use specific professional competences in business administration on new and complex cases
- Apply cross field and social competences to evaluate business opportunities
- Develop alternative theoretical approaches to interpret specific business and economic related topics
- Critically compare a range of competing models of international business and intercultural behaviours
- Analyse and assess advanced and current topics in international business
- Assess the dependencies of global economies and the effect on international business
- Evaluate the key sources of business risk and define measures to reduce effects on business activities
- Analyse advanced and contemporary issues in customer dynamics, sales and marketing, leadership and international management