Business Administration

Throughout the course, students learn to:

• Be familiar with the character and contents of international management
• Gain an overview of the importance, process and decision areas of international management
• Come to grips with the increased complexity of internationally focused management and, using this as a basis, deal with it in a sufficiently methodological manner
• Operate competently on the international scene by using a knowledge of environmental factors and complex strategic options

Throughout the course, students learn to:

• Understand theoretical fundamentals of organisational theory and methodology
• Categorise organizational structures and classify them for economic purpose
• Explain relevant organizational structures and
  abstract in the context of market requirements
• Understand the principal-agent theory and can present their respective implications for conflicts in organisations

Throughout the course, students learn to:

• Understand key legal issues and developments at European level
• Recognize and solve relevant legal problems even under changed legal conditions
• Get an understanding of the legal sources of European law and the Institutions of the European Union

Students acquire the following knowledge and capabilities:

• Be aware of the strategic orientation of personnel management and its wealth creation contribution for the company
• Understand human resource management instruments and their application in companies
• Acquire a basic understanding of executive management and collaboration between management and personnel

After successful completion of this course, students are able to:

• Understand customer behaviour and the buying decision process
• Know and master the basic scheme with fundamental elements, methods and processes in sales and marketing module
• Get to know theoretical principles of sales and marketing and is oriented to the 4P concept (product range policy, terms and conditions policy, sales policy, promotional policy)
• Learn more about strategic marketing planning and brand and communication management

Prof. Dr Chung-Yean Chiang

Throughout the course, students:

• Obtain a conceptual overview of fundamental industrial problems
• Present and understand examples of decisions in specific production situations
• Acquire a holistic understanding of materials management as efficiency-driven, customer-oriented, holistic and integrated with the other management functions
• Be capable of preparing, executing and checking decisions made related to materials and production management in the industrial operation

Throughout the course, students:

• Learn about the role of financial management in a company
• Get to know relevant calculation procedures and an overview of the usual types of financing
• Have a sound understanding of the financing and investment industry
• Understand, interpret and apply cash flows and capital flows of operational procedures and financing requirements in pracitce
• Understand the components of the financial and investment industry and their connection to other company processes and services
• Differentiate between the classical and alternative types of financing, gain knowledge of investment procedures
• Gain instrumental competence in calculation of investment alternatives and decision making

By the end of this course students are able to:

• Explain the controlling/management accounting conceptions
• Explain how management accounting plays important roles in their decision-making
• Define and explain cost accounting and measurement terminologies and methods as well as cost management systems
• Apply management accounting ideas and practices in making decisions in businesses
• Understand the impact of transfer pricing
• Use the ideas and practices of budgeting in a business decision-making context.

By the end of this course stundents are able to:

Prof. Dr. Daiva Labanaukaité

Prof. Dr. Erika Zuperkiene

By the end of this course stundents are able to:

• Understand the role and the dynamic of the most important economic areas
• Know the economic fundamentals regarding figures and numbers
• Analyse the business impact for strategy by the use of specific business sectors
• Understand the threats of trade conflicts in accordance with deglobalisation
• Apply the principles of corporate strategy development
• Design a first strategic outline in accordance with the relevant components

Prof. Dr. Alexander Kumpf

Dr. Thomas Peisl

By the end of this course stundents are able to:

• Analyse the reasons for globalization and reflect the challenges companies have to face
• Analyse and asses the geography, environmental impact, political system, legal system, society, economy, technological development of a country and examine the coherences
• Create a global operations strategy, select the market entry strategy and the foreign operation mode for different case studies
• Simplify the complexity caused by the dependencies of the global engagement of multinational and global companies
• Demonstrate the ability of decision-making with concurrent targets, uncertain factors, and interdependencies
• Persuade the stakeholders of created global strategy and defined activities

Prof. Dr. Michael Weisensee

By the end of this course stundents are able to:

• Explain the different purposes of financial vs. management accounting
• Distinguish the main features of accounting according to the International Financial Reporting Standards (IFRS)
• Examine management control issues, recommend solutions and communicate them effectively
• Compose a process of corporate planning
• Assess transfer pricing methodologies and design transfer price systems for optimizing a company’s tax burden
• Systematically evaluate a company’s conditions for choosing appropriate performance measurements methods
• Assess their accounting knowledge and, if necessary, setup exchange networks of professionals for solving accounting issues

Prof. Dr. Bernd Mühlfriedel

By the end of this course stundents are able to:

• Demonstrate a deep understanding about the importance of the international dimension for corporate financial management
• Apply their knowledge of cultural aspects to international business settings analysis, synthesis & evaluation:
• Construct financial plans as the basis for investment appraisal
• Solve investment problem sets in an international company set-up by using suitable investment appraisal techniques
• Solve financing problems of international companies by analysing and evaluating appropriate sets of financing sources
• Apply their understanding of risk factors of a company in an international environment to specific problem situations and know how to protect oneself against them by applying appropriate hedging strategies and techniques
• Appraise the value of an international company by using several valuation techniques
• Relate underlying trends in digitalization and globalization to international financial management problem sets
• Evaluate investment and financing case study problems involving quantitative and qualitative tasks

By the end of this course stundents are able to:

• Understand the wider context of project work as part of companies’ strategic transformation process
• Apply the phases, steps, tasks and tools of successful traditional project management
• Explain and compare how agile project management differs from traditional project management and when to recommend which approach
• Interpret and assess intercultural aspects of project work
• Design and create programme and project management charters for hybrid project management tasks
• Successfully communicate in and organize international projects