Accredited degree program
Business Administration (also with German/French study programme)
Bachelor
The degree programme offers a classic practical and application-oriented basic education in business administration with the option of specialising in two competence modules from the fields of controlling, financial management, marketing and sales management, organisational concepts/human resources management, taxation, business informatics, operations & supply chain management, external accounting and auditing as well as sustainability management.
A special offer is the Franco-German study programme with the possibility of a double degree at the partner university IUT Robert Schuman.
| Start | Winter semester |
|---|---|
| Admission Criteria | Unrestricted admission |
| Application period | - |
| Study format | Full time, with in-depth practical experience |
| Study cost | None (only semester fee) |
| Normal duration | 7 Semester |
| Language | German |
| ECTS | 210 |
| Accredited degree program | |
| |
Marketing & Sales Management
As a branch of business administration, marketing & sales management is based on the fundamental idea of marketing and is responsible for consistently aligning the entire company with the needs of the market. It involves product and pricing decisions, communication and negotiation with relevant market participants as well as sales orientation towards the sales markets.
Presentation of the competence module Marketing & Sales Management