Digitization & Company Foundation
Bachelor
The Bachelor's degree programme in Digitization& Company foundation awakens students' entrepreneurial spirit and thus promotes entrepreneurship and innovation. Developing your own business ideas, testing business models for economic viability and implementing your own ideas is what the degree programme is all about. With modern training methods and a strong focus on digitalisation, innovation and creativity are strengthened and at the same time sound theoretical knowledge is taught in a practical way.
| Start | Winter semester |
|---|---|
| Admission Criteria | Restricted admission |
| Application period | - |
| Study format | Full time, with in-depth practical experience |
| Study cost | None (only semester fee) |
| Normal duration | 7 Semester |
| Language | German |
| ECTS | 210 |
Entrepreneurial Competences
Being an entrepreneur means taking personal responsibility, calculating risk and celebrating success. The four modules of the Entrepreneurial Competences course awaken and support these basic attitudes of entrepreneurship. Over four semesters, students develop business ideas and models, write business plans, design their own products and are able to realise their business idea. Students apply the theoretical and methodological knowledge they have learnt in practice and gain their own experience in the implementation process. This learning is supported by intensive coaching from the professors involved. In addition to the theoretical and practical knowledge taught, learning from successful entrepreneurs is also important. Intensive dialogue takes place on a regular basis, which helps the students in their development.
Entrepreneurial Competences part 1
The aim of Entrepreneurial Skills 1 is to develop your own business idea into an elaborate pitch presentation.
To this end, the following concepts and models are analysed in more detail:
- Lean start-up concept
- Business model canvas & business model evaluation
- Basic components of financial planning models
Entrepreneurial Competences part 2
In Entrepreneurial Skills 2, the focus is on the practical relevance and further feasibility of your own business idea from the previous semester's module. This module takes place parallel to the current practical semester. In this semester, group-specific knowledge and skills gaps are closed. Parallel to this, project-specific coaching continues to take place in order to advance the business idea. In addition, the experiences from the practical semester are reflected on in the group.
Entrepreneurial Competences part 3
Entrepreneurial competences 3 sets individual priorities for each team depending on the status of their own business idea. From this semester onwards, students have the opportunity to work in interdisciplinary teams across faculty boundaries.
At the same time, functional approaches are presented in more detail as part of the lecture, such as
- Start-up marketing and sales
- sourcing / procurement,
- the service creation process
- logistics
Entrepreneurial Competences part 4
The individual focussing per project team and the individual coaching continues in the 4th part. This module focuses on the legal issues involved in setting up a company and the suitability of different financing options in relation to the development stage and field of activity of the start-up. In addition, a simulation is used to further deepen central business contexts and discuss key options for founding a company in teams.
