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Accredited degree program
Market-Orientated Corporate Management
Master
This degree programme is based on the holistic management understanding of market-oriented corporate management. Concepts and processes are based on the customer and their needs, taking into account the company's costs and profit-making intentions. The aim of the programme is to prepare students for management tasks in the areas of marketing, sales and service. They learn to place customers at the centre of their actions, flanked by current topics such as digitalisation, transformation and leadership.
Start | Winter semester |
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Admission Criteria | Restricted admission |
Application period | - |
Study format | Full time, with in-depth practical experience |
Study cost | None (only semester fee) |
Normal duration | 3 Semester |
Language | German |
ECTS | 90 |
Accredited degree program | |
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The study programme / profile
The Master's degree programme in Market-Oriented Management is a consecutive Master's degree programme with an application-oriented profile. It has the clear aim of imparting up-to-date knowledge, motivating students to think critically and to apply this knowledge to familiar and new problems of practical relevance. Practical projects are part of the application-oriented learning here. The degree programme conveys a clear understanding of the interplay between the levels of concept or strategy, process and information technology in the customer-oriented functions of marketing, sales and service. Students are qualified to take on management tasks in the short to medium term.
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Contents and course of study
The idea of market-oriented corporate management as a holistic understanding of management, which is based on customers and their needs, but of course does not disregard the cost aspects and profit-making intentions of a company, is the basic idea of this degree programme.
The Master's programme consists of two theoretical semesters and one semester for writing the Master's thesis.
learn moreDual study programme
The dual study programme is a practice-oriented form of study that combines theoretical course content at universities with professional practice in a company. During their dual study programme, students complete both lectures at the university and practical assignments at the company, allowing them to acquire both academic knowledge and practical experience at the same time.
Learn moreProspects after graduation
The central aim of the degree programme is to qualify students to take on management tasks in the customer-oriented functions of marketing, sales and service in the short to medium term. Knowledge, practical experience and methodological skills form the foundation of this programme. At the same time, emphasis is placed on logical thinking and scientific work in order to promote students' analytical skills. Current topics such as digitalisation, AI and leadership round off the profile of graduates, who are in high demand in practice.
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Requirement profile
In order to successfully complete the Master's degree programme, basic knowledge of business administration and a corresponding interest in economic topics are required. Students should also have knowledge of sales, marketing, controlling/finance, statistics, organisation/personnel management and business informatics or be expected to fill any gaps in their knowledge independently. Students should also have a solid knowledge of English (at least B2 of the Common European Framework of Reference for Languages).
The Master's degree programme requires active participation in lectures and enjoyment of team projects and presentations. It is particularly suitable for Bachelor's graduates who see themselves in positions with market and customer responsibility in their future careers or who are interested in taking on specialist and management functions in a department with customer contact.
Further information on the applicationAdmission requirements
The degree programme is admission-restricted. The application for admission (= application) is made online and is generally possible from 15 April to 15 July. All necessary application documents must be enclosed with the application. The admission requirements are
- Degree from a German university in an economics or engineering degree programme with an economics background or a comparable domestic or foreign degree
- Proof of 210 ECTS
- For foreign applicants: German language skills at least at level C1 of the Common European Framework of Reference for Languages
The Master's degree programme always starts in the winter semester. The application period usually ends on 15 July, but an extension of the application period is also possible.
Further information on the application and admission procedure can be found here.
You will find a list of all documents in the application portal. Here you will also find information on the required form of the relevant documents to be submitted. All documents must first be uploaded online. If you are successfully admitted to the Master's degree programme, you must submit selected documents in the original or certified.
For the recognition of non-business degree programmes, but with at least 45 ECTS credits in business subjects (usually industrial engineering, business informatics or similar) or of achievements in a degree programme that has so far only been completed with 180 ECTS, please submit the corresponding completed forms .
Students with foreign degrees should contact Ms Judith Maier, e-mail: zeugnisanerkennung@haw-landshut.de
The Bachelor's certificate can be submitted later if proof is provided within the usual application deadline that the applicant will complete their first degree programme with 210 ECTS credits by the end of the current semester. This is usually done by uploading a current transcript of records and proof of the final ECTS total acquired upon completion of the degree programme (e.g. excerpt from the study and examination regulations). The degree certificate or a certificate of successful completion of the first degree programme must be submitted by the time of enrolment (30 September) at the latest.
Students who do not have all documents complete by the end of the application period (15 July) can still apply. However, the complete transcript of records must be submitted as soon as possible. From this point onwards, you can be considered in the admissions process. Experience has shown that the admissions process takes several weeks.
Yes, it is also possible for graduates of degree programmes with fewer than 210 ECTS but at least 180 ECTS to apply for the Master's degree programme in Market-Oriented Management. In the case of a continuous internship of at least 6 months, which has not yet been recognised in the first degree programme, 30 ECTS points can be compensated. Otherwise, a substitute programme is also possible in order to acquire the missing ECTS points. The credits from the substitute programme must be complementary to subjects from the Bachelor's degree programme (i.e. you cannot take the same subject twice!). Students determine the substitute programme individually with the examination board. Courses at Landshut University of Applied Sciences from the undergraduate area can be attended or achievements from other universities can be recognised.
No information can be given about the NC (Numerus Clausus) for the Master's degree programme applied for during the application period, as these are not yet fixed at that time and fluctuate from year to year. Your admission will only be checked upon submission of your application documents. It is not possible to make a binding statement without submitting all application documents.
The degree programme is a full-time course. In recent years, the curriculum has generally been designed so that at least one day a week was lecture-free. However, no guarantee can be given here. When planning, you should bear in mind that the Master's programme has a high workload due to preparation and follow-up work.
There is no separate part-time study programme for the Master's degree, but the standard period of study of 3 semesters can of course be extended to a maximum of 7 semesters. However, prospective students should discuss this with the programme director.
It is important to distinguish whether you are applying for a Bachelor's or Master's degree programme. There is also a difference as to whether the Bachelor's degree programme is admission-free or admission-restricted (with NC). Further information on the application and admission procedure can be found here.
The university determines the number of places to be allocated for individual degree programmes. From the applications received for places on degree programmes with restricted admission, the best students from various groups (Abitur, Fachabitur, master's degree, second degree, etc.) are admitted according to a ranking list until the number of places to be allocated is reached. The NC (Nurmerus Clausus, average grade for admission) is calculated each year from the average grade of the last university place awarded. Experience shows that the NC fluctuates considerably from year to year when there are only a few study places to be allocated and cannot be predicted in advance of admission. It is therefore not the grade point average required for admission that is specified in advance, but the number of study places to be allocated.
Depending on whether you have already studied something similar or the same degree programme elsewhere, you either apply for a higher semester or start a new degree programme in the first semester. If you apply for a higher semester, the creditable examination results in particular determine whether you can be admitted. More information here.
If you can prove that you have already acquired comparable skills - either through professional experience or as part of a previous degree programme - you can apply to have these recognised. The application must be submitted to the Student Service Centre and will then be reviewed by the relevant examination board. You will be informed of the decision after approx. 2-3 weeks. The application can be found here.
Once you have registered in the applicant portal and uploaded your documents, you will be kept up to date on the progress of your application. If something is missing or incorrect, which would lead to exclusion from the award procedure, you will also be notified there. The letter of admission is also available for download there. Click here to go to the applicant portal.
As part of the application process, if you accept the study place offer, you must contact your health insurance company and inform them that you intend to start studying at Landshut University of Applied Sciences. The health insurance company will then confirm directly to us via a digital message that health insurance cover is in place. If you have private health insurance, you must consult a statutory health insurance company and request confirmation of exemption. This will also be reported to us digitally. Information on health insurance during your studies can be found here.
By paying the student union fee, which must be paid before starting your studies and then once per semester, you acquire a semester ticket. This semester ticket entitles you to use local public transport in the area covered by the Landshut Transport Association (LAVV). The semester ticket is printed on the student ID card and must be presented without being asked before travelling. Details can be found here.
The student ID card is sent to you by post before you start your degree programme. You can use your student ID to pay in the canteen or use the 24-hour library, for example. The semester ticket is also printed on the student ID card. The student ID card must be revalidated for the following semester after re-registration. You can find out more here.
For all degree programmes that are not part of the continuing education academy, there are generally no tuition fees. Irrespective of this, the student union fee must be paid once per semester. This solidarity contribution provides financial support for the canteen or the student halls of residence of the Studentenwerk Niederbayern/Oberpfalz, for example. The semester ticket is also included. Further information here.
We would like to invite all prospective students to our information events on campus! In addition to the study information day, there are also smaller online and face-to-face events such as the university podcast or the applicant day and much more, where you can get detailed information about degree programmes and Landshut University of Applied Sciences. Our counselling services can also be used for personal consultations at any time.
At the start of their studies, our first-year students are warmly welcomed and provided with all the necessary information. You will be given an introduction to how the university platforms work, the lecture timetable, the Studium Generale and much more!
BAföG is administered by the Studentenwerk Niederbayern/Oberpfalz. This is located in Regensburg. You can either go there directly or contact the BAföG counselling centre of the Studentenwerk N/O in the E building.
Landshut University of Applied Sciences and the Studentenwerk Niederbayern/Oberpfalz offer students free psychological counselling in difficult life situations. You are welcome to get in touch with the contact persons at any time.
Attractive companies advertise study-related jobs such as internships, student traineeships and entry-level positions on the university job exchange. In addition, the part-time job exchange offers a variety of mini and holiday jobs to finance your studies.
The Studentenwerk Niederbayern/Oberpfalz currently manages three public student halls of residence in the immediate vicinity of the university. There are also six other halls of residence run by private organisations. More information here.
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Information for students
Here you will find comprehensive information about starting your degree programme. This includes important downloads and quick links to help you get started. You will also find contact details that can help you with any questions relating to your degree programme.
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