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Digitization, Process Optimization & Management
Bachelor
The study programme offers training in the three pillars of Business, Optimization/IT and Process Management. In addition to traditional business management topics, the programme focuses in particular on topics such as Algorithms, Mobile & Web Applications, Data Science & Machine Learning, Operations Research and Processes & Simulation and provides insights into new technologies. The programme's content is aimed at preparing students for the increasingly digitalised economy, in which there is a clear focus on process optimization.
Start | Winter semester |
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Admission Criteria | Restricted admission |
Application period | - |
Study format | Full time, with in-depth practical experience |
Study cost | None (only semester fee) |
Normal duration | 7 Semester |
Language | German |
ECTS | 210 |
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Marketing & Sales Management
As a branch of business administration, marketing & sales management is based on the fundamental idea of marketing and is responsible for consistently aligning the entire company with the needs of the market. It involves product and pricing decisions, communication and negotiation with relevant market participants as well as sales orientation towards the sales markets.
Presentation of the competence module Marketing & Sales Management