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Hochschule Landshut Sitepackage
Business Administration
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Digitization, Process Optimization & Management
Bachelor

The study programme offers training in the three pillars of Business, Optimization/IT and Process Management. In addition to traditional business management topics, the programme focuses in particular on topics such as Algorithms, Mobile & Web Applications, Data Science & Machine Learning, Operations Research and Processes & Simulation and provides insights into new technologies. The programme's content is aimed at preparing students for the increasingly digitalised economy, in which there is a clear focus on process optimization.

Start Winter semester
Admission CriteriaRestricted admission
Application period 15.04.2025 - 15.07.2025
Study format Full time, with in-depth practical experience
Study cost None (only semester fee)
Normal duration7 Semester
LanguageGerman
ECTS210
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Marketing & Sales Management

As a branch of business administration, marketing & sales management is based on the fundamental idea of marketing and is responsible for consistently aligning the entire company with the needs of the market. It involves product and pricing decisions, communication and negotiation with relevant market participants as well as sales orientation towards the sales markets.

Presentation of the competence module Marketing & Sales Management

Contents Marketing & Sales Management I

  • - Communication & content strategies
  • - Project work around the topics of customer/stakeholder communication
  • - Data and tech-driven marketing and communication approaches

Contents Marketing and Sales Management II

  • Sales and eCommerce
  • Practical projects on the topics of customer acquisition and AI in the customer processes of marketing, sales and service
  • Excursions into current marketing topics such as sustainability marketing or predictive analytics in pricing

Goals

  • - Deepening and expanding the content of the basic lectures
  • - Application of the content to practical examples
  • - Discussion of current trends in marketing, communication & sales
  • - Teaching methodological and research skills

Elements of teaching

  • - Lecture units
  • - Case studies and exercises
  • - Practical projects
  • - Guest lectures and excursions
  • - Presentations with moderated discussion and, if applicable, practical panel
  • - Scientific research work

Responsible for the Competence module Marketing and Sales Management

Prof. Dr. Sandra Gronover
Prof. Dr. Martina Mitterhofer

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Prof. Dr. Maren Martens

Academic advisor