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Hochschule Landshut Sitepackage
Business Administration
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Digitization & Company Formation
Bachelor

The Bachelor's degree programme in Digitization & Company Formation awakens students' entrepreneurial spirit and thus promotes entrepreneurship and innovation. Developing your own business ideas, testing business models for economic viability and implementing your own ideas is what the degree programme is all about. With modern training methods and a strong focus on digitalisation, innovation and creativity are strengthened and at the same time sound theoretical knowledge is taught in a practical way.

Start Winter semester
Admission CriteriaRestricted admission
Application period -
Study format Full time, with in-depth practical experience
Study cost None (only semester fee)
Normal duration7 Semester
LanguageGerman
ECTS210
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Marketing & Sales Management

As a branch of business administration, marketing & sales management is based on the fundamental idea of marketing and is responsible for consistently aligning the entire company with the needs of the market. It involves product and pricing decisions, communication and negotiation with relevant market participants as well as sales orientation towards the sales markets.

Presentation of the competence module Marketing & Sales Management

Contents Marketing & Sales Management I

  • - Communication & content strategies
  • - Project work around the topics of customer/stakeholder communication
  • - Data and tech-driven marketing and communication approaches

Contents Marketing and Sales Management II

  • Sales and eCommerce
  • Practical projects on the topics of customer acquisition and AI in the customer processes of marketing, sales and service
  • Excursions into current marketing topics such as sustainability marketing or predictive analytics in pricing

Goals

  • - Deepening and expanding the content of the basic lectures
  • - Application of the content to practical examples
  • - Discussion of current trends in marketing, communication & sales
  • - Teaching methodological and research skills

Elements of teaching

  • - Lecture units
  • - Case studies and exercises
  • - Practical projects
  • - Guest lectures and excursions
  • - Presentations with moderated discussion and, if applicable, practical panel
  • - Scientific research work

Responsible for the Competence module Marketing and Sales Management

Prof. Dr. Sandra Gronover
Prof. Dr. Martina Mitterhofer

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Prof. Dr. Tina Krieger

Academic advisor