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Digitization & Company Foundation
Bachelor
The Bachelor's degree programme in Digitization& Company foundation awakens students' entrepreneurial spirit and thus promotes entrepreneurship and innovation. Developing your own business ideas, testing business models for economic viability and implementing your own ideas is what the degree programme is all about. With modern training methods and a strong focus on digitalisation, innovation and creativity are strengthened and at the same time sound theoretical knowledge is taught in a practical way.
Start | Winter semester |
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Admission Criteria | Restricted admission |
Application period | - |
Study format | Full time, with in-depth practical experience |
Study cost | None (only semester fee) |
Normal duration | 7 Semester |
Language | German |
ECTS | 210 |
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Marketing & Sales Management
As a branch of business administration, marketing & sales management is based on the fundamental idea of marketing and is responsible for consistently aligning the entire company with the needs of the market. It involves product and pricing decisions, communication and negotiation with relevant market participants as well as sales orientation towards the sales markets.
Presentation of the competence module Marketing & Sales Management