Media and Communication Management
Bachelor
Engage in dialogue with employees, influencers and investors. Creating presentations, videos, podcasts and events. Answering questions in crises. This is what communication managers do in companies. The Bachelor's degree programme in Media and Communication Management provides the know-how, strategies and techniques for this. It combines corporate communication with business management fundamentals in a unique way and thus optimally prepares students for the modern world of media.
| Start | Winter semester |
|---|---|
| Admission Criteria | Restricted admission |
| Application period | - |
| Study format | Full time, with in-depth practical experience |
| Study cost | None (only semester fee) |
| Normal duration | 7 Semester |
| Language | German |
| ECTS | 210 |
Competence module Controlling
As a branch of business administration, controlling takes on the task of planning, managing and controlling all areas of the company and supports management. The aim is to improve the quality of decision-making in order to achieve corporate goals. Increasing regulatory requirements pose further challenges for the area of finance and accounting.
Presentation of the Controlling competence moduleModule Controlling I
In this module, students learn the basics of international financial reporting (IFRS) and sustainability reporting (CSRD) relevant to controlling. Another component is the principal-agent theory and what effects this has on decisions and what consequences this has for corporate management. Key challenges of digitalisation for controlling are also addressed in the module.
Students learn to carry out cost analyses, interpret the results and identify possible fields of action. In particular, they master the application of cost management tools, can independently draw up a budget and identify the critical planning premises. A further component is to identify and analyse the control system of a company in practice and to evaluate its advantages and disadvantages. As part of a project study, students learn to present different corporate management systems and to explain the advantages and disadvantages in discourse. They develop a self-image of the profession of controller and are able to structure and support the management process of decision-making with theoretical and methodological knowledge.
Contents Controlling I
- - Business decision theory/accounting
- - External reporting and controlling (e.g. IFRS, CRSD)
- - Cost management (e.g. process cost management, target cost management, life cycle costing)
- - Coordination, planning and budgeting
- - Transfer pricing
- - Investment controlling
- - Corporate governance
- (in particular incentive systems)
Contents Controlling II
- - Financial controlling in the broad sense
- - Investment controlling
- - Financial and liquidity planning
- - Net working capital management
- - Investment controlling
- - Risk controlling
- - Functional divisional controlling
- - Procurement controlling
- - Production controlling
- - Marketing controlling
- - R&D controlling
- - IT controlling
- - Logistics controlling
- - Special topics
- (e.g. business analytics in controlling, green controlling)
Module Controlling II
In this module, students learn about the specifics of functional area controlling and the various options for integrating this into the organisation. They will be able to assess the conditions under which it makes sense to use static or dynamic methods of investment appraisal and know the advantages and disadvantages of these methods. You will also have basic knowledge of financing and working capital management.
Students can then structure and support the management process of decision-making with theoretical and methodological knowledge. They are able to prepare complex investment calculations and can draw up a financial plan on the basis of a budget and a budgeted balance sheet. They can use available figures to assess whether a company is soundly financed.
