Accredited degree program
Market-oriented Corporate Management
Master
This degree programme is based on the holistic management understanding of market-oriented corporate management. Concepts and processes are based on the customer and their needs, taking into account the company's costs and profit-making intentions. The aim of the programme is to prepare students for management tasks in the areas of marketing, sales and service. They learn to place customers at the centre of their actions, flanked by current topics such as digitalisation, transformation and leadership.
| Start | Winter semester |
|---|---|
| Admission Criteria | Restricted admission |
| Application period | - |
| Study format | Full time, with in-depth practical experience |
| Study cost | None (only semester fee) |
| Normal duration | 3 Semester |
| Language | German |
| ECTS | 90 |
| Accredited degree program | |
| |
Programme content
The central aim of the degree programme is to qualify students to take on management tasks in the customer-related functions of marketing, sales and service in the short to medium term. The realisation of this task is achieved through a clear understanding of the interaction between the levels of concept or strategy, process and information technology in customer-related areas. This skills profile is becoming increasingly important, particularly due to increasing digitalisation, and is in high demand in practice.
Course of studies
The three-semester, application-oriented and consecutive Master's degree programme in Market-oriented Corporate Management consists of two theoretical semesters and a final semester with a Master's thesis and possible practical relevance. In the 3rd semester in particular, there is also the opportunity to go abroad if desired.
The "informal" setting of this degree programme offers students optimal conditions for exchanging ideas with fellow students and professors and building up a strong social network, which is also valuable beyond the period of study.
Modules
Core subjects:
- Corporate management: "Entrepreneurship and Design Thinking", "Global and Intercultural Management", "Strategic Corporate and Brand Positioning" and "Controlling and Financial Management"
- Customer management: "Sales management and negotiation", "Data analysis in market research", "Digital marketing and e-commerce" and "Customer relationship management"
- Business process management: "Project management and leadership" and "Value creation and business process management"
- Information management: "Digital business processes" and "Data science and machine learning"
- Master's thesis with a seminar on research methodology and a colloquium
The subjects taught are a balanced mix of specialised subjects in customer-related areas such as sales management and negotiation, generalist subjects such as controlling and financial management as well as methodological skills such as project management and leadership. Sophisticated, scientific methodological and social skills are also important, which are taught, for example, in reflective project work.
