![Zwei Personen sind in einem Raum. Die eine Person sitzt und zeugt mit einem Stift auf das vor ihr liegende Tablet. Die andere Person steht hinter der sitzen Person und schaut ins Tablet](/static/_processed_/3/0/csm_032A1215_a03f29272c.jpg)
Media and Communication Management
Bachelor
Engage in dialogue with employees, influencers and investors. Creating presentations, videos, podcasts and events. Answering questions in crises. This is what communication managers do in companies. The Bachelor's degree programme in Media and Communication Management provides the know-how, strategies and techniques for this. It combines corporate communication with business management fundamentals in a unique way and thus optimally prepares students for the modern world of media.
Start | Winter semester |
---|---|
Admission Criteria | 1 |
Application period | - |
Study format | Full time, with in-depth practical experience |
Study cost | None (only semester fee) |
Normal duration | 7 Semester |
Language | 1 |
ECTS | 210 |
![Eine Person steht vorne in einem Raum. Ihre Hände hat sie leicht angewinkelt und ihr Mund ist offen.](/static/_processed_/6/4/csm_032A7211_2f7caf538c.jpg)
Marketing & Sales Management
As a branch of business administration, marketing & sales management is based on the fundamental idea of marketing and is responsible for consistently aligning the entire company with the needs of the market. It involves product and pricing decisions, communication and negotiation with relevant market participants as well as sales orientation towards the sales markets.
Presentation of the competence module Marketing & Sales Management