Media and Communication Management
Bachelor
Engage in dialogue with employees, influencers and investors. Creating presentations, videos, podcasts and events. Answering questions in crises. This is what communication managers do in companies. The Bachelor's degree programme in Media and Communication Management provides the know-how, strategies and techniques for this. It combines corporate communication with business management fundamentals in a unique way and thus optimally prepares students for the modern world of media.
| Start | Winter semester |
|---|---|
| Admission Criteria | Restricted admission |
| Application period | - |
| Study format | Full time, with in-depth practical experience |
| Study cost | None (only semester fee) |
| Normal duration | 7 Semester |
| Language | German |
| ECTS | 210 |
Organisational concepts and personnel management
In the organisational concepts section, the competence module teaches the theoretical foundations of organisational theory and methodology and a basic understanding of the cross-sectional function of organisation in the company. In the personnel management part, the strategic fields of action of personnel management and their possible applications in the company are developed.
These are listed in bullet points:
- - The organisation as a socio-technical and open system
- - Characteristics of the organisation
- - Organisational structure by means of classical task analysis and synthesis for job creation
- - Organisational structure and corporate structuring
- - Choice of organisational form
- - Process organisation by means of system analysis, planning, introduction and control
- - Process characteristics, types and objectives
- - Examination of the transferability of traditional design principles to the requirements of a modern organisation
- - Business process management
- - Project management and virtual organisation
Personnel management
The basics of HR management are taught using student presentations on selected topics. These include, for example, trends in personnel management, personnel and management development, international personnel management, recruiting, work-life balance, diversity and gender mainstreaming, compliance, ethics and corporate social responsibility and remuneration policy.
Students gain a deeper understanding of the new role of HR as a business partner of management and know which measures are used to fulfil this role. They define a self-image of the HR profession and are able to develop specific HR policy concepts in line with individual business conditions and the future requirements of the world of work.
The Human Resource Management competence module is a good basis for the Master's degree programme inHuman Resource Management. This programme is offered jointly by the universities of Augsburg, Kempten and Landshut.
Master's programme in Human Resources ManagementContents
- - Developments and trends in personnel management
- - Recruitment, importance of social media, influence of demographic change
- - Personnel and management development / digital leaders
- - International personnel management
- - Diversity, compliance, corporate social responsibility, changing values
- - Work-life balance of employees / occupational health management / salutogenic leadership
- - Gender mainstreaming
- - Remuneration management
- - Flexible working time models
- - Cooperation with employee representatives
- - Internal and external redundancies
